
Artainment is a social enterprise registered in the European Union, the United Kingdom and the United Arab Emirates. Artainment conceives and develops visitor attractions, festivals and events as well as art projects in Europe, the Middle East, Asia, North America and Africa, often in unusual locations.
Artainment's activations are designed to surprise and delight visitors while they are also about stimulating thought and discussion about social, economic and cultural issues.
Artainment is a network of industry veterans; click here for team members' bios.
Our Current Projects
Selected Completed Projects
Our Services

Create
Concepts, plans, look and feel, tone of voice.
Turnkey projects as well as parts such as pre-production and concept design.
Co-creation with artists, activists, subject matter experts and clients.

Deliver
Project management Supervision of architects, experience designers, audiovisual and other specialists (Interim) management

Consult
Assessment of existing attractions – strategic, commercial, financial, operational.
Master planning.
Arts and culture-led revitalisation of cities and regions.
Strategy, operational and commercial management for new ventures.
Governance of cultural organisations.
How We Work
Artainment:
- makes arts and culture come alive for everyone
- mixes entertainment with social, cultural and economic issues
- corrects incorrect and incomplete images of countries, areas and cities
- broadens and deepens knowledge, insight and opinions
- shows how innovative technologies impact our societies
- co-creates concepts and content with stakeholders and partners
- our clients are from governments, private sector to NGOs and the creative sector


Three approaches:
- Development and realisation of new projects commissioned by clients in which close collaboration leads to original and effective means of realising clients objectives
- Adaptation of existing concepts to meet clients and partners' needs
- Development and realisation of projects developed in-house for which partners are sought
Why We Do It
Artainment is a social enterprise, meaning we are motivated by the desire to create fulfilling and fun experiences, as well as the urge to improve our world, one smile at a time.
We believe that mixing joy and food for thought has the most impact, especially today.
Our Team

Erik van der Schaft
Founder and CEO
Design, development and management of visitor attractions and events in the arts, entertainment, sports and media. Europe, Middle East, Africa and Asia

Sana Lavrov
Business Development and Operations Europe and North America
Development and production of activations in the arts, entertainment and sports. Europe, North America

Quincy Quayson
Business Development Middle East, Asia and the Americas
Business development and management in science and technology and events. Europe, Middle East

Phillip Al Redha
Operations
Event and visitor attraction operations. Europe, Middle East

Sophie Lavrov
Creative Designer
Visual concept development, design, photography Europe, Africa